Monthly Archives: April 2016

Basic Search Engine Optimization Tips

In my previous blog posts, I talked about SEO basics, picking a proper keyword and content creation and creating headings and adding images.  In this post, I’ll share an amazing WordPress Plugin to help you with search engine optimization.

The plugin is called Yoast SEO, and it’s free.  With this plugin, on any page you create, you can enter in your keyword for the page.  Then the plugin will evaluate all aspects of that page, and let you know how well the page will rank, with a traffic light system.  Red = bad, yellow = ok and green = good.

The plugin will compare your keyword to your content, and check that you’re using the keyword in your content, and tell you how many times you’ve used it.  It will also check the title and URL of your page.

Lastly the plugin will let you edit the Meta Description and Meta Title for the page.   The Meta Title on a page, is a title that’s not visibly seen by the user – they will see the title of the WordPress page or post, but rather it’s the title that would be shown when you see your site listed in a search engine (or linked on Facebook).  Likewise the Meta Description is a brief description which would be shown on a search engine listing (or linked on Facebook).  This plugin will check that you’ve included your keyword in each of these as well.

This plugin is invaluable, as WordPress inherently doesn’t allow you to modify your Meta Title or Meta Description on a page (or post) by page basis.

This tool is only for guidance, in the real world you’ll never turn every page green, but if you use it, it will encourage you to work your keyword into the areas you should and give you some idea of how well of a job you’ve done.

SEO experts are few and far between, because the landscape is forever changing, and it’s a very complex subject for just a few blog posts.  But if you follow these few simple tips, you’ll begin making headway in the world of SEO!

>> Joshua Pettit is Lead Developer and Project Manager at Sunrise Marketing.



Basic Search Engine Optimization Tips


In my previous blogs, I talked about some basics of SEO and how to select your keywords and create your content.   Now we’re ready to move on to some of the more technical aspects of SEO.

When creating your page, not only is your long-tail keyword uses in your content (your text) but you should be conscious to use it in the page or blog title as well.  If you have set up your permalinks properly, you should also have the page title showing as the URL to your page.

Then you’ll want to make sure you’re using heading tags inside your page.  In wordpress, you can highlight certain words (headings or subheadings) and set them to a style of “Heading 1” or “Heading 2” etc…   Each page should have only one Heading 1 tag on the page, and with WordPress, the page or blog title will automatically be the Heading 1 for your page.  So you should NOT assign any other text to Heading 1.  You can however create multiple Heading 2’s, 3’s etc… and if possible, those headings should contain your long tail keyword.

Next, any image you upload and include in the page should also be named to include your keyword.  So instead of uploading picture.jpg, name your image pizza_in_charlotte.jpg or similar.  Then when adding the image into WordPress, you’ll also have an option to give it a title and alt tag.  Again, when possible, use the long-tail keywords when you can.

An important note about naming images, is to do it authentically.  Just as we write our content and pick our keywords with authenticity, name the images accordingly.  It’s ok to rename the image pizza_in_charlotte.jpg if it’s the company logo, or a picture of pizza.  But if it’s like the PayPal logo, or something else unrelated, then don’t try to name it with your keyword.   At some point the search engines figure it out, and it can look sneaky and you could get penalized.

In my next and final blog post in this series, I’ll talk about a plugin to help you optimize your pages for search engines.

>> Joshua Pettit is Lead Developer and Project Manager at Sunrise Marketing.