Category Archives: SEO

Basic Search Engine Optimization Tips

In my previous blog posts, I talked about SEO basics, picking a proper keyword and content creation and creating headings and adding images.  In this post, I’ll share an amazing WordPress Plugin to help you with search engine optimization.

The plugin is called Yoast SEO, and it’s free.  With this plugin, on any page you create, you can enter in your keyword for the page.  Then the plugin will evaluate all aspects of that page, and let you know how well the page will rank, with a traffic light system.  Red = bad, yellow = ok and green = good.

The plugin will compare your keyword to your content, and check that you’re using the keyword in your content, and tell you how many times you’ve used it.  It will also check the title and URL of your page.

Lastly the plugin will let you edit the Meta Description and Meta Title for the page.   The Meta Title on a page, is a title that’s not visibly seen by the user – they will see the title of the WordPress page or post, but rather it’s the title that would be shown when you see your site listed in a search engine (or linked on Facebook).  Likewise the Meta Description is a brief description which would be shown on a search engine listing (or linked on Facebook).  This plugin will check that you’ve included your keyword in each of these as well.

This plugin is invaluable, as WordPress inherently doesn’t allow you to modify your Meta Title or Meta Description on a page (or post) by page basis.

This tool is only for guidance, in the real world you’ll never turn every page green, but if you use it, it will encourage you to work your keyword into the areas you should and give you some idea of how well of a job you’ve done.

SEO experts are few and far between, because the landscape is forever changing, and it’s a very complex subject for just a few blog posts.  But if you follow these few simple tips, you’ll begin making headway in the world of SEO!

>> Joshua Pettit is Lead Developer and Project Manager at Sunrise Marketing.  http://www.sunrise-marketing.com/

 

 

Basic Search Engine Optimization Tips

 

In my previous blogs, I talked about some basics of SEO and how to select your keywords and create your content.   Now we’re ready to move on to some of the more technical aspects of SEO.

When creating your page, not only is your long-tail keyword uses in your content (your text) but you should be conscious to use it in the page or blog title as well.  If you have set up your permalinks properly, you should also have the page title showing as the URL to your page.

Then you’ll want to make sure you’re using heading tags inside your page.  In wordpress, you can highlight certain words (headings or subheadings) and set them to a style of “Heading 1” or “Heading 2” etc…   Each page should have only one Heading 1 tag on the page, and with WordPress, the page or blog title will automatically be the Heading 1 for your page.  So you should NOT assign any other text to Heading 1.  You can however create multiple Heading 2’s, 3’s etc… and if possible, those headings should contain your long tail keyword.

Next, any image you upload and include in the page should also be named to include your keyword.  So instead of uploading picture.jpg, name your image pizza_in_charlotte.jpg or similar.  Then when adding the image into WordPress, you’ll also have an option to give it a title and alt tag.  Again, when possible, use the long-tail keywords when you can.

An important note about naming images, is to do it authentically.  Just as we write our content and pick our keywords with authenticity, name the images accordingly.  It’s ok to rename the image pizza_in_charlotte.jpg if it’s the company logo, or a picture of pizza.  But if it’s like the PayPal logo, or something else unrelated, then don’t try to name it with your keyword.   At some point the search engines figure it out, and it can look sneaky and you could get penalized.

In my next and final blog post in this series, I’ll talk about a plugin to help you optimize your pages for search engines.

>> Joshua Pettit is Lead Developer and Project Manager at Sunrise Marketing.  http://www.sunrise-marketing.com/

 

 

Basic Search Engine Optimization Tips

In my last blog about Search Engine Optimization I talked about content being king, and 40% of the SEO equation.  In this blog I’ll talk about keyword selection.

Each page (or blog post) you write for SEO purposes should have a keyword focus.  You want to not only be specific in that selection, but realistic.   If you are a local Pizzeria, you most likely will not rank high for when people search simply for “pizza”.   It’s just too broad a topic, and people have been working to obtain ranking for that keyword for years.

In essence you have to go after the “low hanging fruit”.   Think about terms your customers might actually use when searching for you.    When you find the phrase that brings up your closest competitors websites, you have perhaps found your keyword target.   In the example of a pizzeria, you need to work on ranking for “pizza in charlotte” as it’s a much more specific and narrow target.   This is called a “long-tail keyword”, because it’s more than one word.

Then you want to write your content legitimately using that keyword phrase as often as you reasonably can.   Be genuine and real in your writing.  It might be appropriate to use that phrase, just like that a couple of times on a page.  But if you try to use it 15 times on the page, it won’t read like a human will write, and the search engines will figure it out and you’ll actually get penalized for it.  It’s essentially spamming your keyword in the page.

In my next blog, I’ll go into some of the other technical things which help with SEO.

>> Joshua Pettit is Lead Developer and Project Manager at Sunrise Marketing.  http://www.sunrise-marketing.com/

 

 

Basic Search Engine Optimization Tips

One of the biggest buzzwords in web development is SEO… Search Engine Optimization.   Everyone wants SEO for their site, so that their website shows up more frequently, or closer to the top of search engines.

Back in the day there were many dubious tips.  You could alter your META Keywords, or put hidden text on the page, and totally manipulate the search engines to list your sites.   Today, search engines are incredibly more complex.  Millions of dollars and thousands of developers work to make their algorithm as smart as possible, to try to show searches the most relevant information possible.   So the tricks of days past, no longer work… and in many cases can actually hurt you.

Today, content is king. Really and truly, if you don’t have any decent content at your site, you most likely will not rank well for anything.  You content can be up to 40% of the SEO equation, so the old programming expression “garbage in = garbage out” has never been more true.  First and foremost, before you do anything, come up with some decent, well written content which provides value in some form to someone.

In my next piece, we’ll explore keyword selection and how that relates not only to your content, but the rest of the SEO equation.

>> Joshua Pettit is Lead Developer and Project Manager at Sunrise Marketing.  http://www.sunrise-marketing.com/