The advertising world is filled with all sorts of mottos and gimmicks aimed at keeping their product in the forefront of your mind.

Taking this lesson, it is easy to see why creating your own personal branding or motto can help visualize your goals. The simple phrase (which becomes a mantra) is a beacon that lights our sometimes murky path and remind us of the direction we are headed.

Take time to see yourself and your business as a valuable, promotable hot commodity. Create a new motto or branding for you or your company that reflects this new direction.

This motto is for your personal use. To get you excited and keep your goal in the forefront of your mind. This isn’t about rebranding your products or service.

For example, maybe you need a reminder to look beyond the surface, then consider: “Forget perfection and strive instead for excellence.”

Turn your motto into a morning manifesto you say to yourself while youíre brushing your teeth or driving to your next date. Use it to empower you and your business.